Player Reaction to the Unexpected Passing of Bruce Seid

I’ve never really done this kind of post, but with the outpouring of support and condolences on Twitter already this morning, I felt my small attempt to illustrate what Bruce Seid meant to so many people’s dreams could be cathartic in a way.

First, here’s the story I promised to share on Twitter this morning.

First a little background so you can understand it better. I had reached out through the Brewers to see if Bruce would be willing to give a few minutes of his time to my podcast following the 2014 draft. I figured, he couldn’t say yes if I never asked — right? So I asked.  He was more than willing to do so and we worked out a time to make it happen. The team then felt it would be better if Bruce used that time to instead appear on the radio station and specific afternoon show with which I do twice weekly appearances as a Brewers Insider. I set that up with the show’s producer and they had me email a couple of questions that they could ask Bruce on the air since I didn’t personally get to talk to him. I did, they asked, he responded, I thought it was cool but also that it would probably be the end of my interaction with the situation.

So anyway, shortly after his turn on The Big 920/1070 radio network, I happened to be physically passing by Bruce in what amounts to a hallway. I obviously recognized him from a number of different things from over the years. I offered a simple “Hey, Bruce” as he walked by with his head down on his phone. He sort of half-glanced up and gave me a “Hey, bud!” I figured that was going to be it. I continued down my path. Out of the corner of my eye, I saw his body turn and then heard him re-engage me. He put his phone in his pocket, introduced himself (which I found oddly humbling) and asked me how I was doing that day. I introduced myself by name only and thanked him for taking the time to appear on the show and that I appreciated his insight. I never brought up The Brewer Nation or anything of the work I put in because I couldn’t see it being recognized, let alone truly mattering.

As Bruce and I shook hands again at the end of our brief exchange of pleasantries, he turned to leave but stopped after a brief quarter-turn. He looked me in the eye and said “Wait. You’re the Brewer Nation guy, aren’t you?” I confirmed as much. He said “You’re doing good work there. We appreciate you. Keep it up.”

The mere acknowledgement of this man, this integral part of the Brewers front office machine, was thoroughly unexpected. That he brought it up to me was downright improbable. And then a confirmation of awareness of what it was AND kind words about the content? Unpossible.

I know this can be taken as an indulgent recounting of something that’s fairly insignificant to you, but I share it to highlight the fact that Bruce Seid was everything that everyone is telling you and I don’t doubt for a second any of what you’re about to read from the players he impacted.

He was a great man who affected the lives of countless individuals. There’s a quote that says “A life is not important except in the impact it has on other lives.” From what you’ll see below, truly a small sampling I’m sure, Bruce Seid was impactful.

Rest in peace.

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