Monday evening saw the new Biloxi baseball franchise unveil its name, logo, and overall branding at a well-attended, public event in Biloxi, Mississippi. An announcement weeks in the making, the tightest of lids was kept before the unveiling to build excitement and anticipation among the locals as well as those watching from afar.
A fan vote provided the ownership group with a list of six names to choose from. The finalists all had local ties, from community to economy to industry.
The name was chosen and the build up commenced to Monday’s announcement which coincided with social media postings.
Congratulations to all involved.
And the best of luck to the Biloxi Shuckers — Double-A affiliate of the Milwaukee Brewers — in 2015 and beyond!
Here is the official press release…
PLAY BALL: THE BILOXI SHUCKERS COME TO LIFE
“Original Seafood Capital of the World” hosts Professional Baseball in 2015
The new Biloxi professional baseball team revealed their identity today as the Biloxi Shuckers took center stage during a ceremony inside Biloxi’s historic Saenger Theatre. The Shuckers will begin play in the Southern League next April as the new Double-A affiliate of the Milwaukee Brewers.
“We are very excited to introduce our name and logos to the Mississippi Gulf Coast,” stated Shuckers President Ken Young. “The anticipation in the community has been tremendous. Our logo depicts the fun and exciting atmosphere that Minor League Baseball is known for throughout this country. We think that kids are going to love it. The seafood industry is so important to the entire region, and we wanted a name that means something to the community.”
The team name was selected after nearly 60,000 votes were cast after the month-long “Name the Team” contest yielded six finalists. The Shuckers will host a separate event to select the winner of the “Name the Team” contest.
A tenacious oyster is the centerpiece of the identity, seen both in the club’s primary logo, home and alternate caps. The letters “BS” to make up the road cap designation. Fans will love seeing the Biloxi Lighthouse logo, resiliently rising above historic storm waters. Gulf Blue, Sand, Coral, and Black make up the club’s new official colors, paying tribute to the Gulf Coast. The Shuckers are the first professional sports team to use this color combination. The logos and color scheme will be seen throughout the home of the Shuckers, MGM Park.
Official Shuckers merchandise is available immediately at the Shuckers Team Store, which is located inside the Biloxi Coast Transit Authority Building at 820 MLK Jr. Blvd, Suite B. There is also a tremendous selection of merchandise available on the Shuckers’ official website, www.biloxishuckers.com.
The Shuckers will unveil their new uniforms for the 2015 season at a later date.
In addition to the Shuckers website, the Shuckers can also be followed on Twitter (@biloxishuckers) and Facebook (Biloxi Shuckers).
The Shuckers’ look was brought to life by Brandiose, an industry leader in team identity creation. The development process began in March when Brandiose’s partners Jason Klein and Casey White met in Biloxi with fans, staff and community members to learn about the stories, history, and personality of Biloxi. Brandiose developed the logos and is dreaming up elements of new fan experience.
“Biloxi is one of the most resilient cities in America,” said Klein. “Our goal is to integrate Biloxi folklore in the Shuckers brand, and to create the most legendary entertainment experience on the Gulf Coast.”